Or, do as I say, not as I do. I love cutesy names for corporations, LLCs, partnerships and DBAs; sometimes clients even go along with my suggestions. And cutesys make great headlines for my tax blogposts.

But John J. Petito, or one of his connections (as we say around the track), got carried away when bestowing titles on the various petroleum-seeking entities under his tax command.

Doubtless you remember John J. You don’t? Well, cast your mind back to 8/26/13, and my blogpost of even date therewith, as my high-priced colleagues say, entitled “Honor Your Partner”, the stories of Jimastowlo Oil, LLC and Oil Comming We Are Humming, LLC, and their search for the source, accompanied by Judge Halpern.

It seems John J. was a busy fellow, tax-mattering a platoon of whimsically-named LLCs, all in search of black gold (or something oleagenous). And today, 7/1/14, Ch J Michael B. (“Iron Mike”) Thornton unloads a bushelbasketful of orders to John J. and IRS, directing them to come back after their summer vacations (and I assume Ch J Iron Mike’s as well) with either status reports or decision documents for each and every one.

We have such gems as Wyo-Big Oil We Dig LLC, Iluvoil LLC, Horny For Oil LLC, We Have Oil So Jump For Joy-il, LLC, Oil Is Our Ignition For Successful Pecuniary Fruition, LLC, and Oil For One & One for Oil LLC; there’s more, but I’ll spare you.

You don’t need either docket numbers or links. Each order is identical.

My point (and I can hear readers say “There is one? How nice.”) is think first, promoter/tax-matterer, had John J. named his several enterprises Oil Venture I, Oil Venture II, et seq., would IRS would have picked up on them so fast. Should not promoter/tax matterer types reflect before getting cutesy?

Combine a cutesy name with something that might be a tax dodge, and you might just maybe attract the attentions of the IRS.

Of course, you are free to name your enterprise what you will. And it will retain all its rights, even those we had no idea it had, no matter how cutesy the name–like Hobby Lobby.

But this is, of course, a non-political blog.